by Chloe Hu
Thanksgiving is a tradition that seems to be slowly dying away. However ironically enough, there seems to be a way to bring back the annual tradition that has been practiced as early as European settlers arrived in The New World.
For the past few decades it seems as though the capitalistic tradition of Black Friday, has taken over the holiday. Families tend to rush through thanksgiving dinner and family time to spend more time catching “good” deals. Thus, family gatherings are often forced and unexciting nowadays. Ask yourself, what’s the better deal? Spending quality time with loved ones or purchasing superficial products?
Shoppers “shop till they drop,“ spending much time buzzing in and out of populus stores, fighting for good deals, while employees are obligated to work long hours to fulfill consumer demands. Shopping Centers and malls even commit to opening for longer hours and can open for twenty fours or even up to two days, which includes the day of the holiday. Thanksgiving is upbeat and transactions are as active as ever. Although this may seem convenient for those who need to run last minute celebration errands, it disrupts the point of the holiday, which traditionally intends to bring families together and celebrate the harmony within a community.
Do not fear, the computer is here; major high tech companies that have gained popularity over the past few years can revive the lost holiday. Amazon, a leading shipping and handling company, promotes online shopping; with just one click, your product is purchased and is ready to make its way onto your front porch in just a couple of days. Often times, many department stores and tailor chains offer a website that allows in store goods to be purchased online. Millennials now tend to choose to shop online, rather than going to stores and can even score better deals doing so. Instead of going out to shop, think of sitting back in your couch, clicking a few buttons and spending more time with your family this holiday. Debuting in November of 2005, “Cyber monday” which promotes online sales also revives the holiday for people who rather spend time with family and friends and also catching up on shopping later.
Is moving Black Friday to another day of the year too much to ask? Why does this irrelevant holiday have to clash with one that has been around for much longer anyways? The term Black Friday actually has a underlying meaning to it. Starting from the 1980s, retailers sought the chance to make profit by incorporating extreme sales on this day. Now, approximately more than one hundred million shoppers participate in Black Friday shopping both online and in store. According to CNN the average amount of money spent per person ranges from around two hundred to four hundred dollars, adding up to 3 billion dollars spent on Black Friday alone. It seems as though this is the new way that millennials celebrate by shopping rather than spending a day with friends and family.